Performance of Top 5 Reference Apps in Bulgaria, Q2 2025

In the second quarter of 2025, the top reference apps in Bulgaria displayed varied performance trends across downloads and active users, as reported by Sensor Tower.

Google Translate maintained a steady weekly download rate, peaking around 7.3K in early May. Its weekly active users fluctuated, reaching a high of approximately 663K in the first week of April before settling around 582K by the end of June.

mobile.bg experienced relatively stable download numbers, ranging from 949 to 1.1K throughout the quarter. Active users peaked at nearly 22K in late April, but gradually declined to about 16.3K by the quarter's end.

CARS.bg saw a consistent download rate, with slight fluctuations between 1.2K and 1.5K. Active users exhibited an increase mid-quarter, peaking at 12K in May, followed by a decline to around 8.3K by June.

The Bible app's downloads varied significantly, with a notable spike to 2.6K in late April. Active users showed a steady climb, reaching approximately 21.7K by early June, maintaining levels above 20K towards the end of the quarter.

DeepL Translate exhibited modest download numbers, peaking at 867 in late May. Active user trends were mixed, with a high of about 9.6K in mid-May, followed by a decrease to around 6.7K by late June.

These insights provide a snapshot of user engagement and app popularity in Bulgaria's reference category. For more detailed analysis, visit Sensor Tower's platform.